The best mascara options available on Amazon can turn your everyday look into something spectacular. Whether you’re searching for volumizing mascaras, lengthening formulas, or waterproof options, there are myriad choices available that can enhance your lashes and boost your confidence. In 2024, the demand for the best best mascara continues to grow, with more products being developed to cater to various eyelash needs. In this article, we’ll explore the top 10 mascaras on Amazon, providing you with comprehensive reviews and a buying guide to make your selection easier. Additionally, we’ll touch upon alternatives and factors to consider when shopping for the ideal mascara.
Top 10 Best Mascaras on Amazon
1. Maybelline New York Lash Sensational Mascara
Maybelline’s Lash Sensational Mascara is a fan favorite with its unique fanning brush that reveals layers of lashes for a sensational full-fan effect. The formula is enriched with nourishing oils, promoting lash health while providing impressive volume without clumping. This mascara is also smudge-proof and long-lasting, making it an excellent choice for everyday wear.
The flexible brush has ten layers of bristles that catch both the short and long lashes, delivering an even coating that enhances definition. Customers rave about how it lasts throughout the day without flaking, making it one of the best best mascaras for those looking for reliable performance.
- Lash Sensational Mascara: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
- Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
- Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
2. L’Oréal Paris Voluminous Lash Paradise Mascara
L’Oréal’s Voluminous Lash Paradise Mascara is famous for its ability to create bold and voluminous lashes. With a soft, wavy bristle brush, it delivers an extreme length and holds curl perfectly. The buildable formula allows you to achieve the desired thickness without clumps. This mascara is loved for its rich and deep pigment, adding drama and enchantment to any eye makeup look.
The waterproof variety ensures that your lashes remain intact even during a day filled with emotions or physical activity. Users often highlight its ease of removal, which is a significant plus for fans of waterproof formulas.
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
3. Too Faced Better Than Sex Mascara
Known for its voluptuous volume effect, Too Faced’s Better Than Sex Mascara is iconic in the beauty community. Its hourglass-shaped brush allows for an ultra-defined curl and superb thickness. The collagen-fueled formula promises incredible length, making your lashes look seemingly effortless and striking.
Users love how this mascara adds a flirty and full appearance to their lashes. It’s not just about volume; this mascara latches onto each lash, providing definition that doesn’t budge. While it may come at a higher price point, loyal fans argue it’s worth every penny.
- Deep black formula & hourglass-shaped brush creates dramatic volume and longer lashes
- Film-forming polymers locks curl into place while peptides condition lashes
- Safe for contact lens users & is ophthalmologist tested
- Cruelty Free Furever and Always
4. Benefit Cosmetics They’re Real! Lengthening Mascara
Benefit’s They’re Real! Lengthening Mascara is designed to give your lashes stunning length and separation. The unique brush is designed for maximum impact, with a precision tip that allows reaching those hard-to-get lashes in the corner of your eyes. The long-wearing formula resists smudging, flaking, and melting, making it perfect for long days.
This mascara goes beyond lengthening; it adds a touch of curl and a touch of drama without feeling overly heavy. With many rave reviews, it’s widely recognized as one of the best best mascaras currently available.
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5. Essence Lash Princess False Lash Effect Mascara
For those looking for a budget-friendly option, Essence’s Lash Princess offers false lash effects without breaking the bank. This mascara features a unique conic shape brush that grips the lashes, delivering volume and length while nicely separating them for a natural look. It’s also vegan and cruelty-free, appealing to ethically conscious buyers.
The formula provides an intense black finish and lasts throughout the day without flaking. Users consistently mention how they receive compliments about their lashes while using this mascara, proving that excellent quality can come at a lower price point.
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
6. Tarte Cosmetics Lights, Camera, Lashes 4-in-1 Mascara
Tarte’s Lights, Camera, Lashes is a versatile mascara that combines length, volume, curl, and conditioning benefits into one formula. It’s infused with natural ingredients like olive esters and says goodbye to clumpy lashes while promoting lash health. The bristle brush is designed to hug every lash, ensuring even coverage from root to tip.
This mascara is known for its quick-drying formula that provides long-lasting results. Users appreciate that they can layer it for a more dramatic look without worrying about the product becoming heavy.
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7. IT Cosmetics Superhero Elastic Stretch Volumizing Mascara
IT Cosmetics’ Superhero Mascara is heralded for its dramatic volumizing power and innovative stretch formula, promising the appearance of longer and fuller lashes. This mascara contains peptides and proteins that help to condition eyelashes, making them look healthier over time. The hourglass-shaped brush allows for great coverage and can grip every lash.
Users consistently praise this mascara for its buildability, allowing for a striking, sophisticated look. Additionally, it’s a fantastic option for those with sensitive eyes, as it’s formulated to be kinder to your lashes.
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8. CoverGirl Lash Blast Volume Mascara
CoverGirl’s Lash Blast Volume Mascara is synonymous with iconic volume and definition. The unique brush is designed with many bristles for maximum lash separation, providing a fuller look without clumping or smudging. This waterproof formulation is perfect for long days and is designed to resist runny residue.
This mascara has become a go-to choice for many because it offers the desired volume while ensuring the lashes look naturally luscious. It is also easy to remove, making it a hassle-free option for daily wear.
- MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Mascara creates 10 times more volume instantly
- MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length
- PICK YOUR SHADE: Available in 4 different colors, so you can choose how bold you want to go
- ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking
- CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
9. Clinique High Impact Mascara
Clinique’s High Impact Mascara delivers impressive length and volume with a typically understated effect. It is ideal for those who prefer a more natural-looking lash enhancement. The smudge-proof formula lasts for an extended period and is perfect for sensitive eyes, as it is ophthalmologist-tested.
This mascara avoids clumping and gives a rounded shape to your lashes without feeling heavy. It’s perfect for everyday use, ensuring your lashes remain defined and beautiful throughout your commitments.
- BUILDABLE VOLUME MASCARA: Buildable volumizing and lengthening mascara adds lush volume and length—and it resists clumping.
- NATURAL TO BOLD LASH MASCARA: The easily layerable volumizing mascara formula allows you to create looks from natural-looking volume to bold drama.
- MASCARA WAND DEFINES + SEPARATES: The soft fiber brush combs and separates lashes for gorgeous definition.
- THE CLINIQUE EYE SAFETY PROMISE: Like all Clinique eye makeup, High Impact Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers. It’s also allergy tested, 100% fragrance free.
- BUILT ON DERMATOLOGICAL SCIENCE: As a dermatologist-guided brand, Clinique’s commitment to safety starts with skincare science. We partner with the best minds in dermatology and formulate for all skin types, tones, concerns—in service of all skin.
10. Marc Jacobs Beauty Velvet Noir Major Volume Mascara
Marc Jacobs’ Velvet Noir Major Volume Mascara takes luxury to another level with its unique whipped formula that delivers intense volume and depth with minimal effort. The brush boasts a curl-friendly shape, allowing maximum impact and full coverage from the root to tip.
This mascara is perfect for evening out lashes and adding drama to your eye makeup staple. Many users rave that it’s not only easy to apply but also easy to remove, making it one of the higher-end options worth considering in your beauty arsenal.
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Buying Guide for the Best Mascara
When searching for the best best mascara, there are several factors to consider, including your lash type, desired aesthetic, and lifestyle. Here is a comprehensive buying guide to help you make the perfect choice.
1. Type of Formula
Consider whether you want waterproof, water-resistant, or regular mascara. Waterproof formulas are excellent for long days, swimming, and emotional situations, while regular mascaras are typically easier to remove. Water-resistant options offer a balance between the two, able to withstand minor moisture without requiring aggressive removal.
2. Brush Design
The shape and bristle type of the mascara wand can greatly influence the final look. Curved or hourglass-shaped brushes provide more curl and volume, while straight brushes deliver length and separation. Pay attention to what type of brush will best suit your needs.
3. Desired Effect
Are you looking for volume, length, or both? Some mascaras are designed specifically for volumizing, while others are tailored for lengthening. Determine what look you want before making your selection to ensure you get the best possible outcome.
4. Ingredients
Consider any allergies or sensitivities you may have. Many brands are now offering hypoallergenic and sensitive formulas that can prevent irritation. Additionally, some mascaras contain conditioning ingredients that enhance lash health over time.
5. Price and Brand Reputation
The price of mascara can range widely, from budget-friendly options to luxurious brands. Established brands often have a reputation for quality, so checking reviews can be beneficial in your decision-making process.
In conclusion, finding the best best mascara is essential for any makeup enthusiast. The options listed above are among the best on Amazon in 2024 and can meet a range of preferences and needs. When selecting a mascara, always consider your requirements, desired look, and any specific concerns related to wearability or application. With this information in hand, you’ll be better equipped to choose the perfect mascara and achieve the stunning lashes you’ve always wanted.